Collaborative co-shopping for e-commerce

A method for collaborative co-shopping in e-commerce, the method comprising:

• registering different shoppers in a database for collaborative co-shopping;
• receiving from a Web page a selection of an item for sale in an e-commerce Web site on behalf of an online shopper;
• determining from the database a location of the item in brick and mortar stores and further identifying multiple ones of the registered different shoppers contemporaneously present in proximity to the selected item in a corresponding one of one or more brick and mortar stores;
• computing a distance of each one of the multiple ones of the registered different shoppers from the item in each corresponding one of the brick and mortar stores;
• selecting a most proximate one of the identified multiple ones of the registered different shoppers to the selected the item in a corresponding one of the brick and mortar stores;
• establishing a collaborative communicative session through the Web site over a computer communications network between the Web browser of the online shopper and a mobile computing device of the selected one of the multiple ones of the registered different shoppers;
• and,
• transmitting messages by the device regarding the item between the online shopper and the selected one of the multiple ones of the registered different shoppers over the collaborative communicative session.