Cross-channel personalized promotion platform

A non-transitory product comprising:

• a memory;
• instructions stored in the memory that, when executed, cause a computer processor to:
• identify a mobile device associated with a customer interested in a product or service;
• identify a set of products or services of interest to the customer proximate to a location of the mobile device within a retail store, wherein the location of the mobile device is identified based on a proximity of the mobile device to one or more wireless beacon systems positioned within the retail store;
• retrieve information from the mobile device including attributes of the customer including social media information of the customer, wherein the social media information of the customer includes an indication that the customer is a fan of a person;
• identify a type of a first product the person has recently recommended associated with the set of products or services of interest to the customer proximate to the location of the mobile device within the retail store;
• identify suppliers or advertisers within the retail store associated with the identified type of the first product;
• transmit an identification of the identified type of the first product to one or more remote computer systems representing the suppliers or advertisers;
• receive promotion bids from the one or more remote computer systems representing the suppliers or advertisers;
• generate a score for each of the received promotion bids;
• select at least one of the promotion bids for transmission of at least one promotion associated with the selected at least one of the promotion bids to the mobile device associated with the customer;
• generate at least one personalized promotion message including a name of the person, the first product recommended by the person, the identified type of the first product recommended by the person associated with the set of products or services of interest to the customer proximate to the location of the mobile device within the retail store, and the at least one promotion associated with the winning bid;
• transmit the at least one personalized promotion message to the mobile device associated with the customer;
• track customer behavior associated with the at least one personalized promotion message at a checkout to determine whether the at least one personalized promotion message results in a purchase;
• and
• provide feedback to the one or more remote computer systems representing the suppliers or advertisers based on the tracked customer behavior.

A method for real-time product promotions across multiple channels, comprising:

• identifying a mobile device associated with a customer located within a facility offering products for sale;
• identifying one or more products within the facility that are within a predetermined distance of the customer based on a proximity of the mobile device associated with the customer to a wireless beacon system;
• retrieving information from the mobile device including attributes of the customer including social media information of the customer, wherein the social media information of the customer includes an indication that the customer is a fan of a person;
• identifying a type of a first product the person has recently recommended associated with the identified one or more products within the facility that are within the predetermined distance of the customer;
• identifying suppliers or advertisers within the facility associated with the identified type of the first product;
• transmitting an identification of the identified type of the first product to one or more remote computer systems representing the suppliers or advertisers;
• receiving promotion bids from one or more of the remote computer systems representing the suppliers or advertisers;
• selecting at least one promotion associated with at least one winning promotion bid for transmission to the mobile device associated with the customer;
• generating at least one personalized promotion message including a name of the person, the first product recommended by the person, the identified type of the first product recommended by the person associated with the identified one or more products within the facility that are within the predetermined distance of the customer, and the at least one promotion associated with the at least one winning promotion bid;
• and
• transmitting the at least one personalized promotion message to the mobile device associated with the customer.