Selecting users relevant to a geofence

A system comprising:

• one or more processors and executable instructions accessible on a computer-readable medium that, responsive to execution by the one or more processors, cause the system to at least:
• determine a plurality of users that are eligible to receive geofence data associated with a geofence surrounding a location, the geofence data configured to provide a computing device with an ability to detect crossing into the geofence;
• identify attributes of the geofence, the attributes of the geofence comprising:
• merchant characteristics of a brick-and-mortar store located within the geofence;
• and
• item characteristics of merchandise items available for sale from the brick-and-mortar store;
• retrieve, from a database managed by a central server, respective user preferences of each respective user of a plurality of users, each respective user of the plurality of users associated with a respective client device in communication with the central server, said retrieval being based on the communication with the central server;
• select a subset of users from the plurality of users to receive the geofence data by, for each respective user of the plurality of users:
• determining whether the respective user preferences of the respective user include a predetermined number of user preferences that match the attributes of the geofence;
• in response to determining that the respective user preferences include the predetermined number of user preferences that match the attributes of the geofence, adding the respective user to the subset of users to receive the geofence;
• and
• in response to determining that the respective user preferences have less than the predetermined number of user preferences that match the attributes of the geofence, excluding the respective user from the subset of users;
• send, from the system to each respective client device associated with each respective user of the subset of users, the geofence data to provide the respective client devices associated with the subset of users the ability to detect crossing into the geofence
• receive, at the system, an indication, from a client device associated with a particular user of the subset of users, of the client device crossing into the geofence based on the geofence data;
• and
• cause, in response to receiving the indication, presentation of a notification at the client device associated with the particular user by transmitting data to the client device that causes display of the notification, the notification comprising information associated with the merchandise items available for sale from the brick-and-mortar store.

A non-transitory machine-readable medium storing instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• determining a plurality of users that are eligible to receive geofence data associated with a geofence surrounding a location, the geofence data configured to provide a computing device with an ability to detect crossing into the geofence;
• identifying attributes of the geofence, the attributes comprising:
• merchant characteristics of a brick-and-mortar store located within the geofence;
• and
• item characteristics of merchandise items available for sale from the brick-and-mortar store;
• retrieving, from a database managed by a central server, respective user preferences of each respective user of the plurality of users, each respective user of the plurality of users associated with a respective client device in communication with the central server, said retrieving being based on the communication with the central server;
• selecting a subset of users from the plurality of users to receive the geofence data by, for each respective user of the plurality of users:
• determining whether the respective user preferences of the respective user include a predetermined number of user preferences that match the attributes of the geofence;
• in response to determining that the respective user preferences include the predetermined number of user preferences that match the attributes of the geofence, adding the respective user to the subset of users to receive the geofence data;
• and
• in response to determining that the respective user preferences have less than the predetermined number of user preferences that match the attributes of the geofence, excluding the respective user from the subset of users;
• sending, from the machine to each respective client device associated with each respective user of the subset of users, the geofence data to provide the respective client devices associated with the subset of users the ability to detect crossing into the geofence;
• receiving, at the machine, an indication, from a client device associated with a particular user of the subset of users, of the client device crossing into the geofence based on the geofence data;
• and
• causing, in response to said receiving the indication, presentation of a notification at the client device associated with the particular user by transmitting data to the client device that causes display of the notification, the notification comprising information associated with the merchandise items available for sale from the brick-and-mortar store.