Mobile device that generates location-based alerts in a power efficient manner

A mobile device location monitoring system for a plurality of third party service providers including a first service provider, comprising:

• a mobile device in which an application software of the first service provider is installed, wherein the first service provider maintains an account that is accessible using the application software;
• and
• an alert management server that manages location monitoring rules for each of the third party service providers and transmits the location monitoring rules of the first service provider to the mobile device,
• wherein the mobile device is configured to generate a location alert to be transmitted to the alert management server according to the location monitoring rules of the first service provider and to access the account using the application software, and the alert management server is configured to notify the first service provider of the location alert.