System and method for providing dynamic supply positioning for on-demand services

A method for providing information for an on-demand service, the method being performed by one or more processors and comprising:

• receiving user information from a plurality of user devices in a geographic region, the user information generated from a service application running on each of the plurality of user devices and including (i) a location of the user device, (ii) a first indication that a respective user operating the user device launched the service application within a given window of time, and (iii) a second indication of whether the respective user has made a request for service;
• during the given window of time, for each of multiple sub-regions of the geographic region, determining, based on the location, the first indication, and the second indication included with the user information received from the plurality of user devices, a number of potential requesting user devices located within that sub-region on which the service application is running without a corresponding request for service having been made from that user device;
• for the given window of time, determining one or more undersupplied sub-regions of the multiple sub-regions based at least in part on the number of potential requesting devices for the one or more undersupplied sub-regions;
• and
• communicating, to one or more provider devices of providers within the geographic region, data to display a visual indicator identifying the one or more undersupplied sub-regions for the given window of time.

A non-transitory computer-readable medium that stores instructions, executable by one or more processors, to cause the one or more processors to perform operations that comprise:

• receiving user information from a plurality of user devices in a geographic region, the user information generated from a service application running on each of the plurality of user devices and including (i) a location of the user device, (ii) a first indication that a respective user operating the user device launched the service application within a given window of time, and (iii) a second indication of whether the respective user has made a request for service;
• during the given window of time, for each of multiple sub-regions of the geographic region, determining, based on the location, the first indication, and the second indication included with the user information received from the plurality of user devices, a number of potential requesting user devices located within that sub-region on which the service application is running without a corresponding request for service having been made from that user device;
• for the given window of time, determining one or more undersupplied sub-regions of the multiple sub-regions based at least in part on the number of potential requesting devices for the one or more undersupplied sub-regions;
• and
• communicating, to one or more provider devices of providers within the geographic region, data to display a visual indicator identifying the one or more undersupplied sub-regions for the given window of time.