Integration of control data into digital broadcast content for access to ancillary information

A digital broadcast receiving device, comprising:

• a receiver unit configured to receive programming and data over one or more digital broadcast channels;
• a processor coupled to the receiver unit;
• a memory coupled to the processor;
• a set of processor readable instructions embodied in the memory for execution on the processor, the instructions being configured to implement a method for accessing control data associated with the one or more images embedded in a digital broadcast data stream, the method comprising:
• a) receiving a digital broadcast signal, wherein the digital broadcast signal includes data representing one or more video images and control data associated with one or more visual components of the one or more video images, wherein the control data includes different control data components for different corresponding visual components within the same video image;
• b) presenting the one or more video images on a video display device associated with the digital broadcast receiving device;
• c) providing information guiding a percipient to the ancillary information that is at least partially superposed over one or more visual components of the one or more video images, the information guiding the percipient includes text descriptors that are associated with ones of said visual components;
• and
• d) responsive to receiving a selection via touch input of one of said text descriptors associated with one or more visual components of one or more video images, using said selected text descriptor as an input to a search engine coupled to the digital broadcast receiving device and/or display device and causing a search to be conducted with the search engine for obtaining said ancillary information at a time that is responsive to said search associated to one or more corresponding visual components of one or more video images presented on the video display device of the receiver unit, wherein the ancillary information obtained for the visual component is filtered based on a current geographic location of the video display device so as to include ancillary information that is relevant to the current geographic location.