Systems and methods of determining a geographic location based conversion

A method of determining a geographic location based event via a computer network, comprising:

• receiving, by a data processing system having at least one processor, via a computer network from a first computing device, a plurality of data points that each comprise time information and location information of the first computing device;
• filtering out, by the data processing system, at least one false positive data point from the plurality of data points that exceeds a cluster duration threshold based on comparing the time information and the location information between each of the plurality of data points with the cluster duration threshold and a distance threshold, the cluster duration threshold indicating a maximum amount of time permitted between a first data point of the plurality of data points and one or more remaining data points of the plurality of data points, and the distance threshold indicating a maximum distance permitted between the first data point of the plurality of data points and the one or more remaining data points of the plurality of data points;
• generating, by the data processing system, a cluster of data points from the plurality of data points without the identified at least one false positive data point that exceeds the cluster duration threshold and the distance threshold based on the comparison;
• mapping, by the data processing system, the cluster of data points to a corresponding physical entity in a data structure storing an identifier identifying an online content item associated with the physical entity;
• and
• using, by the data processing system, the mapped cluster of data points to identify a location based event at the physical entity for the online content item.