Scalable messaging system

A non-transitory computer-readable storage medium for providing a messaging service, the non-transitory computer-readable storage medium comprising computer-executable instructions for:

• receiving a first message subscription service request at a router, the first message subscription service request including message criteria;
• receiving a second message subscription service request at the router, the second message subscription service request including the message criteria;
• determining a first sending agent based on the first message subscription service request;
• determining a second sending agent based on the second message subscription service request, wherein the first sending agent and the second sending agent are associated with different respective modes of communication;
• receiving a first message at the router, the first message including a message parameter and message content;
• determining whether the message criteria match the message parameter;
• and
• in response to a determination that the message criteria match the message parameter:
• routing the first message to the determined first sending agent;
• generating a second message at the first sending agent based on the first message and the first message subscription service request, wherein the second message includes the message content;
• routing the first message to the determined second sending agent;
• and
• generating a third message at the second sending agent based on the first message and the second message subscription service request, wherein the third message includes the message content, and wherein the second message and the third message are sent via different modes of communication.

A system for a messaging service, the system comprising:

• a memory;
• and
• one or more processors coupled to the memory and configured to:
• receive a first message subscription service request at a router, the first message subscription service request including message criteria;
• receive a second message subscription service request at the router, the second message subscription service request including the message criteria;
• determine a first sending agent based on the first message subscription service request;
• determine a second sending agent based on the second message subscription service request, wherein the first sending agent and the second sending agent are associated with different respective modes of communication;
• receive a first message at the router, the first message including a message parameter and message content;
• determine whether the message criteria match the message parameter;
• and
• in response to a determination that the message criteria match the message parameter:
• route the first message to the determined first sending agent;
• generate a second message at the first sending agent based on the first message and the first message subscription service request, wherein the second message includes the message content;
• route the first message to the determined second sending agent;
• and
• generate a third message at the second sending agent based on the first message and the second message subscription service request, wherein the third message includes the message content and wherein the second message and the third message are sent via different modes of communication.