Optimizing E-mail for mobile devices

A system comprising:

• a memory;
• at least one processor coupled to the memory;
• and
• an e-mail optimization module, executable by the at least one processor, configured to:
• cause an initial e-mail message to be displayed within an e-mail client on a mobile device, the initial e-mail message comprising a selectable link corresponding to a website action that can be performed on a social network website, the website action comprising a social network service operation that affects content of the social network website;
• and
• configure the selectable link to cause a performance of an e-mail action corresponding to the website action via the e-mail client without navigating to the social network website based on a user selection of the selectable link within the e-mail client, the selectable link being configured to generate a new e-mail message within the e-mail client in response to the user selection of the selectable link, the new e-mail message comprising action content corresponding to the performance of the website action on the social network website, the generating of the new e-mail message comprising inserting pre-selected text into a body field of the new e-mail message, the pre-selected text having been defined in source code of the initial e-mail message, the pre-selected text having been included in the source code of the initial e-mail message, the source code comprising one or more instructions in a computer programming language.

A non-transitory machine-readable medium embodying a set of instructions that, when executed by a processor, cause the processor to perform operations, the operations comprising:

• causing an initial e-mail message to be displayed within an e-mail client on a mobile device, the initial e-mail message comprising a selectable link corresponding to a website action that can be performed on a social network website, the website action comprising a social network service operation that affects content of the social network website;
• and
• configuring the selectable link to cause a performance of an e-mail action corresponding to the website action via the e-mail client without navigating to the social network website based on a user selection of the selectable link within the e-mail client, the selectable link being configured to generate a new e-mail message within the e-mail client in response to the user selection of the selectable link, the new e-mail message comprising action content corresponding to the performance of the website action on the social network website, the generating of the new e-mail message comprising inserting pre-selected text into a body field of the new e-mail message, the pre-selected text having been defined in source code of the initial e-mail message, the pre-selected text having been included in the source code of the initial e-mail message, the source code comprising one or more instructions in a computer programming language.