Predicting and facilitating increased use of a messaging application

A system comprising:

• at least one processor;
• and
• at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to:
• identify interactions related to an association between a first user and a second user of an electronic messaging system;
• analyze the interactions related to the association between the first user and the second user;
• set a threshold activity requirement for highly active messaging threads, the threshold activity requirement comprising a predetermined number of electronic messages exchanged between participants within a predetermined amount of time;
• generate, based on the analyzed interactions, an activity score representing a likelihood that the first user and the second user will engage in a highly active messaging thread meeting the threshold activity requirement;
• and
• determine whether the generated activity score meets or exceeds a predetermined threshold.

A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause the at least one processor to perform steps comprising, comprising:

• identifying interactions related to an association between a first user and a second user of an electronic messaging system;
• analyzing the interactions related to the association between the first user and the second user;
• setting, by the one or more servers, a threshold activity requirement for highly active messaging threads, the threshold activity requirement comprising a predetermined number of electronic messages exchanged between participants within a predetermined amount of time;
• generating, based on the analyzed interactions, an activity score representing a likelihood that the first user and the second user will engage in a highly active messaging thread meeting the threshold activity requirement;
• and
• determining whether the generated activity score meets or exceeds a predetermined threshold.