Multiple driver IC back light unit and liquid crystal response timing for LCD for virtual reality

A display device comprising:

• a liquid crystal (LC) panel including a plurality of rows of pixels in a pixel area including a first row and a last row;
• a back light unit (BLU) configured to emit light, the BLU emitting light during an illumination portion of a frame period and not emitting light during a remaining portion of the frame period;
• a first data driver configured to write data to a first portion of the pixels of the LC panel;
• and
• a second data driver configured to write data to a second portion of the pixels of the LC panel, wherein the first and second data drivers write data at an overlapping time during a write portion of the frame period, the write portion overlapping in time with the remaining portion of the frame period during which the BLU does not emit light, wherein liquid crystal material in one or more rows of the pixels transitions during the illumination portion of the frame period at an end of the frame period.