Systems and methods for providing callback addresses and viewership metrics

A system, comprising:

• at least one memory that stores computer-executable instructions;
• and
• at least one processor configured to access the at least one memory, wherein the at least one processor is configured to execute the computer-executable instructions to:
• identify a destination server to analyze playback statistics received from one or more user devices, wherein the playback statistics are indicative of consumption of playable media content and comprise a media player type identifier and a media player version identifier of the one or more user devices, wherein the playable media content comprises video data including a plurality of I-frames;
• determine a callback address identifier of the destination server, wherein the callback address identifier represents a location to send an indication that at least a portion of the playable media content has been consumed by the one or more user devices;
• determine, based at least in part on the callback address identifier, a distance between respective I-frames of the plurality of I-frames;
• encode a first I-frame and a second I-frame of the plurality of I-frames, wherein the distance is included between the first I-frame and the second I-frame;
• and
• transmit the playable media content to the one or more user devices for playback, wherein the distance indicates the callback address identifier.

A computer-implemented method, comprising:

• receiving, by a user device comprising one or more processors, from a content provider server, playable media content, the playable media content comprising encoded video data including a plurality of I-frames;
• performing, by the user device, playback of the playable media content;
• determining, by the user device based at least in part on the playback of the playable media content, playback statistics associated with the playback, wherein the playback statistics comprise a media player type identifier and a media player version identifier;
• determining a distance between a first I-frame and a second I-frame of the plurality of I-frames;
• determining, based at least in part on the distance, a callback address identifier associated with a destination server, the callback address identifier representing a location to send an indication that at least a portion of the playable media content has been consumed by the user device;
• and
• transmitting, by the user device and based at least in part on determining the callback address identifier, the playback statistics to the destination server.