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AssigneeExperian Information Solutions, Inc.
InventorsLaura J. DeSoto, Michele M. Pearson, Kristi Ann Adkinson, Venkat R. Achanta, Felicia Peng
Estimating the term…
Embodiments of system are disclosed in which selection strategies for a direct marketing campaign that identify consumers from a credit bureau or other consumer database can be planned, tested, and/or refined on a stable subset of the credit database. In some embodiments, once refined, consumer selection criteria may be used to execute the direct marketing campaign on the full consumer/credit database, which is preferably updated approximately twice weekly. In one preferred embodiment, the data for the test database represents a random sampling of approximately 10% of the full database and the sampling is regenerated approximately weekly in order to provide a stable set of data on which campaign developers may test their campaign. For each consumer in the sampling, the environment may allow a client to access and use both attributes calculated by the credit bureau and proprietary attributes and data owned by the client. The system allows for a plurality of clients to use the system substantially simultaneously while protecting the privacy and integrity of the client's proprietary data and results.
A computer system for allowing a plurality of clients to plan, test and execute partitioned processing, the computer system comprising:
A computer-implemented method for allowing a plurality of clients to plan, test and execute partitioned processing, the method comprising:
A non-transitory computer storage medium which stores executable code, the executable code causing a computing system to perform:
Dependencies are inferred from the claim text.