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US 10,311,449 B2Granted
Systems and methods for targeted advertising
AssigneeNextlevel Association Solutions, Inc.
InventorsW. J. Butler, Gregory A. Pater
Life of this patent
Estimating the term…
Abstract
Systems and methods for targeted advertising are described. The systems and methods identify a series of events that may be related to a transaction for goods and services. The systems and methods may select at least one future event from the series of events. The systems and methods may generate an account with information about goods and services, and parties to the transaction. The systems and methods may use the information contained in the account about the goods and services and at least one future event as a selection criteria and trigger for sending targeted advertisements to a customer.
Claims22
A system for targeted advertising in real estate, the system comprising:
- a server computer;
- one or more databases in communication with the server computer;
- the server computer executing a method comprising:
- receiving information about a selected property for a real estate transaction from a user;
- receiving biographical information about the user;
- creating an account based on the biographical information received about the user and the information received about the selected property;
- transmitting data from the account to one or more third party databases, wherein the one or more third party databases process the transmitted data;
- receiving a response from the one or more third party databases, wherein the response contains additional information about the selected property;
- updating the account with the additional information about the selected property;
- extracting a plurality of criteria about the selected property from the updated account, wherein the plurality of criteria comprises at least one of property age, property square footage, lot size, availability of a pool on the property, number of bedrooms, number of bathrooms, property landscaping, pictures, roofing or siding types, roofing material, Homeowner's Association (HOA) Information or fireplace information;
- identifying a geographic location of the selected property;
- identifying a current time of year;
- selecting a property value for the selected property from the additional information, wherein the selection comprises a sales history, a valuation estimate, a rental estimate, or a tax history;
- selecting one or more advertisements for display to the user, the selection being dependent on one or more features from the extracted plurality of criteria, the identified geographic location, the identified current time of year, and the selected property value;
- creating a communication template from the one or more selected advertisements;
- sending the communication template at an interval, wherein the communication template has one or more embedded links, and at least one of the embedded links leads to a website portal;
- and
- obtaining tracking information of the user by tracking, by at least one of the one or more databases, subsequent transactions by the user, portions of the website portal accessed by the user, and links on the website portal that the user has clicked on,
- wherein the selection of one or more additional advertisements is further based on the tracking information of the user,
- wherein tracking information of the user is compared to thresholds of criteria submitted by advertisers.
17 more elements
A computer-implemented method for targeted advertising during a real estate transaction performed by at least one computer system based on instructions on at least one computer medium, the method comprising:
- receiving information about a selected property for a real estate transaction from a user;
- receiving biographical information about the user;
- creating an account based on the information received about the selected property and biographical information received about the user;
- transmitting data from the account to one or more third party databases, wherein the one or more third party databases process the transmitted data;
- receiving a response from the one or more third party databases, wherein the response contains additional information about the selected property;
- updating the account with the additional information about the selected property;
- extracting a plurality of criteria about the selected property from the updated account, wherein the plurality of criteria comprises at least one of property age, property square footage, lot size, availability of a pool on the property, number of bedrooms, number of bathrooms, property landscaping, pictures, roofing or siding types, roofing material, Homeowner's Association (HOA) Information or fireplace information;
- identifying a geographic location of the selected property;
- identifying a current time of year;
- selecting a property value for the selected property from the additional information, wherein the selection comprises a sales history, a valuation estimate, a rental estimate, or a tax history;
- selecting one or more advertisements for display to the user, the selection being dependent on one or more features from the extracted plurality of criteria, the identified geographic location, the identified current time of year, and the selected property value;
- generating a communication template from the selected at least one advertisement;
- sending the communication template at an interval, wherein the communication template has one or more embedded links to a website portal, and at least one of the embedded links leads to a website portal;
- and
- obtaining tracking information of the user by tracking, by at least one of the one or more databases, subsequent transactions by the user, portions of the website portal accessed by the user, and links on the website portal that the user has clicked on,
- wherein the selection of one or more additional advertisements is further based on the tracking information of the user,
- wherein tracking information of the user is compared to thresholds of criteria submitted by advertisers.
14 more elements
Dependencies are inferred from the claim text.