Methods and systems enabling access by portable wireless handheld devices to data associated with programming rendering on flat panel displays

A method enabling handheld device access to data associated with video programming rendering on flat panel display screens located in a public venue within wireless local area network range of handheld devices, comprising the steps of:

• activating an application on a handheld device to enable:
• capturing an image of video programming being displayed on a flat panel display screen utilizing a camera integrated in the handheld device, matching the image captured by the camera with images of video programming stored in a remote server, and accessing data associated with the video programming based on a location of the handheld device to the remote server and a match of the image captured by the camera with at least one image stored at the remote server;
• capturing an image using the camera of video programming being displayed on a flat panel display screen selected from among more than one flat panel display screen located within a public venue for observation by spectators;
• wirelessly connecting the handheld device with the remote server based on a location of the handheld device to the remote server via a data network wherein the image of the video programming is compared with images of videos stored in a database associated with the remote server to locate matching video programming;
• receiving a notification at the handheld device from the remote sever of a match of the image to matching video programming and of the availability of data associated with the video programming and in addition to the matching video programming, said data including at least one of video replays, statistics, audio in more than one language, and text in more than one language;
• accessing and retrieving the data from at least one remote server based on the notification;
• and
• rendering the data from the at least one remote server on the handheld device without disturbing or changing the video programming as it is being displayed on the television display screen within the public venue, wherein the data available for rendering on the handheld device includes selectable segments of video limited to past video programming displayed on the display screen before the point or spot in the video programming that the image is captured and at least one of statistics, audio in more than one language, and text in more than one language.

A mediacasting system, comprising:

• a publicly accessible venue including a plurality of flat panel display screens rendering diverse video programming received through a data network;
• a smartphone including communications hardware enabling wireless data network access, a camera, a display screen and a software application stored in memory and accessible by a user of the smartphone to capture an image of video programming being displayed on at least one flat panel display screen utilizing the camera and selected from the plurality of flat panel displays located within the publicly accessible venue, match the image captured by the camera with images of video programming stored in at least one remote server, receive a notification at the smartphone of a match of the image to matching video programming and of the availability of data associated with and in addition to matching video programming, access data associated with the video programming from the at least one remote server based on a match of the image with at least one image at the at least one remote server and further based on a user profile including registration with the at least one server and a location of the smartphone, and retrieve the data from the at least one remote server, wherein retrieval of the data is conducted from the at least one remote server without disturbing or changing the video programming as it is being displayed on the television display screen and wherein the data is available for rendering on the smartphone and includes selectable segments of video limited to past video programming displayed on the display screen before the point or spot in the video programming that the image is captured and at least one of statistics, audio in more than one language, and text in more than one language;
• and
• a wireless data network supporting communications of the smartphone and providing the smartphone with access to the at least one remote server, wherein the smartphone accesses the data associated with video programming being displayed on at least one flat panel display by wirelessly connecting with the at least one remote server via the wireless data network and providing the image to the at least one remote server to compare the image of the video programming with images of videos stored in a database to locate matching video programming and identify an availability of the data related to the matching video programming to the smartphone.