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US 10,311,267 B2Granted
Beacon tracking throughout an event area
AssigneeMaritz Holdings Inc.
InventorsBrian Keith Scott, Jeffrey Allan Moore, Michael Edward Godsey
Life of this patent
Estimating the term…
Abstract
Tracking beacons throughout an event area by a network of mobile computing devices distributed throughout the event area. In an embodiment, location and time data of the beacons is transformed into behavioral data representing the location of an associated event attendee through the event area during a period of time.
Claims20
A method of tracking attendee beacons throughout an event area, comprising:
- providing a plurality of name badges to a plurality of attendees, wherein the name badges include a beacon configured to emit a unique identifier identifying the associated event attendee;
- providing a plurality of hubs each associated with a common area of an event area, the hubs each comprising:
- a mobile computing device,
- at least two batteries to provide electrical power to the mobile computing device, and
- a housing enclosing the mobile computing device and the at least two batteries;
- providing a plurality of exhibitor mobile computing devices each associated with one of a plurality of event exhibitors, wherein the exhibitor mobile computing devices are distributed throughout the event area,
- receiving, by the mobile computing device of each hub and each exhibitor mobile computing device, the unique identifier emitted by the beacons when the beacons are proximate thereto;
- generating, by an application executing on the mobile computing device of each hub and each exhibitor mobile computing device, location and time data representing the location of the beacons relative thereto;
- transmitting, by an application executing on the mobile computing device of each hub and each exhibitor mobile computing device, the unique identifier and the location and time data to a server computing device;
- and
- transforming, by an application executing on the server computing device, the unique identifier and the location and time data into behavioral data representing the location of the beacons throughout the event area during a period of time.
8 more elements
A system, comprising:
- a plurality of beacons each associated with one of a plurality of event attendees, wherein each beacon is configured to be worn by the associated event attendee, and wherein each beacon is configured to emit a unique identifier identifying the associated event attendee;
- a plurality of hubs each associated with a common area of an event area, the hubs each comprising:
- a mobile computing device,
- at least two batteries to provide electrical power to the mobile computing device, and
- a housing enclosing the mobile computing device and the at least two batteries;
- and
- a plurality of exhibitor mobile computing devices each associated with one of a plurality of event exhibitors, wherein the exhibitor mobile computing devices are distributed throughout the event area,
- wherein the mobile computing device of each hub and each exhibitor mobile computing device is configured to receive the unique identifier emitted by the beacons proximate thereto,
- wherein the mobile computing device of each hub and each exhibitor mobile computing device is configured, by an application executing thereon, to generate location and time data representing the locations of the beacons relative thereto, and
- wherein the mobile computing device of each hub and each exhibitor mobile computing device is configured, by an application executing thereon, to transmit the unique identifiers and the location and time data to a server computing device for transformation into behavioral data representing the locations of the beacons throughout the event area during a period of time.
7 more elements
Dependencies are inferred from the claim text.