Personalized website presentation
AssigneeEmpire Technology Development LLC
InventorMukul Kumar Sinha
Life of this patent
Estimating the term…
Abstract
Systems and methods of dynamically presenting a website. The system includes a storage medium and a server. The storage medium includes data adapted for presentation on a first website. The server includes computer executable instructions configured to receive initial preference data and build a preference profile based on the initial preference data. The server also includes computer executable instructions configured to retrieve select first data from the storage medium based on the preference profile, structure a presentation of the first website based on the select first data; and provide targeted queries or prompts based on the first data.
Claims20
A server-based method, comprising:
- receiving initial preference data associated with a user;
- retrieving select first data from a storage medium based on the initial preference data;
- sending a first presentation of a first web site based on the initial preference data and a navigation history of a user device;
- sending a query for subsequent preference data based on the initial preference data associated with the user;
- receiving the subsequent preference data;
- and
- sending a second presentation of the first website based on the subsequent preference data;
- wherein at least one of the first presentation of the first website or the second presentation of the first website includes dynamic content created based on the navigation history of the user device.
A non-transitory computer-readable medium configured to store computer-executable instructions that, when executed, cause one or more processors to:
- display an initial home page of a first website, the initial home page including initial preference options;
- receive initial preference data associated with a user;
- retrieve select first data from a storage medium based on the initial preference data;
- send a first presentation of the first website based on the initial preference data and a navigation history of a device associated with the user;
- send a query for subsequent preference data based on the initial preference data associated with the user;
- receive the subsequent preference data;
- and
- send a second presentation of the first website based on the subsequent preference data;
- wherein at least one of the first presentation of the first website or the second presentation of the first website includes dynamic content created based on the navigation history.
Dependencies are inferred from the claim text.