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US 10,311,085 B2Granted
Concept-level user intent profile extraction and applications
AssigneeNetseer, Inc.
InventorsBehnam A. Rezaei, Vwani Roychowdhury, Sanjiv Ghate, Nima Khajehnouri, Riccardo Boscolo, John Mracek
Life of this patent
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Abstract
Methods and systems for extracting intents and intent profiles of users, as inferred from the different activities they execute and data they share on social media sites, and then (i) monetization of such intents via targeted advertisements, and (ii) enhancement of user experience via organization of their contact lists and conversations and posts based on their content and conceptual context.
Claims23
A computer-implemented method comprising:
- identifying, via a processor, structured user data from a social media site, the structured user data comprising an email identification, phone number, geo-location, friends and links;
- identifying, via the processor, user activities exclusively on the social media site;
- identifying, via the processor, incoming likes, sharing, recommendations on the social media site;
- identifying, via the processor, connections of the user;
- identifying, via the processor, user activities involving the Internet that do not involve the social media site;
- identifying, via the processor, user searches that do not involve the social media site;
- obtaining a global concept graph comprising nodes that are concepts, and edges that are relationships among such concepts, wherein the concepts comprise phrases that represent entities, domain-specific terms and common expressions that are used to convey information;
- and
- wherein the relationships are identified by annotated edges among concepts, wherein the relationships comprise measures of closeness among the concepts, including at least one of co-occurrence statistics and explicit semantic relationships;
- obtaining at least one weighted sub-graph of the global concept graph using the structured user data;
- the user activities on the social media site;
- the user activities not involving the social media site;
- the incoming likes, sharing, and recommendations on the social media site;
- the user searches that do not involve the social media site;
- and the connections of the user;
- obtaining an intent profile of the user from information in the weighted sub-graph(s);
- and
- matching the intent profile with an advertiser profile to target an advertisement to the user.
15 more elements
Dependencies are inferred from the claim text.