Systems and methods for providing a two-way, intelligent text messaging platform

A communication management system for providing targeted communications to one or more mobile devices over a large-scale two-way communications platform, the system comprising:

• a user database for storing profiles associated with one or more authorized users associated with a client or customer providing a service;
• a participant database for storing profiles associated with a plurality of participants registered with one or more campaigns instituted by the client or customer;
• a communication message database for storing incoming and outgoing messages received from or delivered to mobile devices associated with participants;
• and
• a server configured to communicate and exchange communication data with at least one of the user database, participant database, and communication message database and further communicate and exchange communication data with one or more mobile devices over a network, the server comprising a hardware processor coupled to non-transitory, computer-readable memory containing instructions executable by the processor to cause the server to:
• provide a web-based platform having an interface with which the one or more authorized users can interact for the management of one or more campaigns instituted by the client or customer, wherein the interface allows an authorized user to manage outgoing communications to a mobile device of a targeted one of a plurality of participants associated with the campaign;
• generate, based on user input with the interface, one or more outbound communication messages to be transmitted to a mobile device of one or more targeted participants;
• schedule, based on user input with the interface, automated transmission of the one or more outbound communication messages at scale based on one or more parameters, wherein the one or more parameters upon which the one or more outbound communication messages are scheduled to be transmitted is selected from the group consisting of criteria determining specific targeted participants and their associated mobile devices to which the outbound communication message is to be delivered, a date and time the outbound communication message is to be transmitted, and personalized message data content, wherein the criteria comprises one or more conditions set by an authorized user, the one or more conditions corresponding to one or more participant profile variables;
• transmit an outbound communication message to a mobile device of a targeted participant based on a positive correlation of participant profile variables with the one or more conditions;
• receive, in response to the outbound communication message, an incoming communication message from the mobile device of the targeted to which the outgoing communication message was delivered;
• analyze data associated with the incoming communication message;
• and
• determine one or more reactive actions to be performed based, at least in part, on the analysis of the incoming communication message data.