Method and electronic device for controlling scroll speed of content

An electronic device comprising:

• a display;
• and
• one or more processors configured to:
• control the display to display a first part of a map at a first map scale on a screen while a map application is executed;
• in response to receiving a touch input for shrinking the first part of the map, control the display to display a second part of the map at a second map scale, the second map scale being smaller than the first map scale, the second part including the first part;
• determine whether the second part of the map includes a location of interest, wherein the location of interest is a specific location at which the electronic device acquired an image, wherein the specification location was, by the electronic device, designated as the location of interest;
• and
• in response to determining that the second part of the map includes the location of interest, adjust a speed for shrinking the second part of the map.