Interface-based game-space contest generation

A system for facilitating generation and execution of contests for an online game, wherein the generation includes providing an administrator user interface to an administrator of the contests, and wherein the online game is configured to facilitate interaction of players with the online game and/or each other in response to commands received from client computing platforms associated with the players, the system comprising:

• one or more processors configured by machine-readable instructions to:
• provide the administrator user interface for presentation to the administrator, wherein the administrator user interface is configured to receive user inputs from the administrator that indicate:
• (i) one or more performance criteria to be associated with activities performed by the players in the online game, and
• (ii) one or more awards to be distributed to the players in association with the one or more contests, wherein the one or more awards include virtual items usable in the online game, and
• wherein the players participate in ongoing gameplay within the online game such that the players that participate in the one or more contests continue to participate in the ongoing gameplay during the one or more contests;
• determine, based on the performance criteria by the players that participated in the one or more contests, performance scores of the participating players, wherein the activities associated with the one or more performance criteria can be performed by the players in the online game without regard to their participation in the one or more contests such that the activities are performed during the one or more contests by both the players that participated in the one or more contests and by one or more players that did not participate in the one or more contests,
• wherein determining the performance scores of the participating players includes monitoring the activities associated with the one or more performance criteria during the one or more contests by the players that participated in the one or more contests, and
• wherein the activities associated with the one or more performance criteria that contribute to the determination of the performance scores of the participating players in the one or more contests are the same activities performed by the players to achieve one or more game objectives of the ongoing gameplay outside of the one or more contests;
• and
• automatically distribute the awards to individual ones of the participating players in accordance with the performance scores of the individual participating players.