Creation and delivery of individually customized web pages

A computer-implemented method to provide customized webpages to a client device associated with an individual, the method comprising:

• collecting a first set of information electronically, the first set of information comprising information related to interaction by the individual with an entity;
• storing the first set of information on a computer readable media;
• obtaining a second set of information comprising information related to the individual from at least one internet source controlled by another entity different from the entity;
• analyzing, using a processor, the first set of information and the second set of information to predict a difference, for the individual, in at least one key performance indicator in response to different presentations to the individual;
• automatically generating a customized presentation for the individual based on the analyzing, the customized presentation comprising:
• a first dynamically generated customized webpage comprising a customized color scheme and a customized layout of user interface elements, including a first button, selected from a previously stored plurality of user interface design components;
• and
• a second dynamically generated customized webpage, linked to the first button of the first customized webpage, to provide a customized page flow for the individual;
• and
• providing the customized presentation to the individual by sending the customized presentation, over a computer network, to a client device associated with the individual in response to action by the individual.

An article of manufacture comprising at least one non-transitory computer readable storage medium having computer program code embodied therewith to provide customized webpages to a client device associated with an individual, the computer program code comprising:

• computer program code to collect a first set of information, the first set of information comprising information related to interaction by the individual with an entity;
• computer program code to obtain a second set of information related to the individual from at least one internet source controlled by another entity different from the entity;
• computer program code to analyze the first set of information and the second set of information to predict a difference, for the individual, in at least one key performance indicator in response to different presentations to the individual;
• computer program code to automatically generate a customized presentation for the individual based on the analyzing, the customized presentation comprising:
• a first dynamically generated customized webpage comprising a customized color scheme and a customized layout of user interface elements, including a first button selected from a previously stored plurality of user interface design components;
• and
• a second dynamically generated customized webpage, linked to the first button of the first customized webpage, to provide a customized page flow for the individual;
• and
• computer program code to provide the customized presentation to the individual by sending the customized presentation, over a computer network, to a client device associated with the individual in response to action by the individual.