Identifying service providers for electronically received service requests and using stored account data to connect the requester with providers

One or more non-transitory computer readable media storing instructions which, when executed by one or more processors, cause performance of:

• storing, at a social networking server computer, account information for a plurality of social networking accounts comprising geographic data and user identification data;
• receiving, through a graphical user interface executing on a first computing device associated with a first social networking account of the plurality of social networking accounts, input requesting one or more services from a particular type of service provider in a particular geographic region wherein the input does not identify a requested service provider;
• identifying one or more second social networking accounts of the plurality of social networking accounts, based, at least in part, on account information for the one or more second social networking accounts that indicates that the one or more second social networking accounts are associated with the particular type of service provider for the particular geographic region;
• in response to receiving the input requesting the one or more services from the particular type of service provider in the particular region, automatically sending, over a network to one or more second computing devices associated with the one or more second social networking accounts, a service request corresponding to the received input from the first computing device, wherein sending the service request to the second one or more computing devices comprises:
• identifying an optimal subset of the second one or more computing devices;
• sending the service request to the optimal subset of the second one or more computing devices;
• determining that the social networking server computer has not received a threshold number of responses to the service request indicating availability to fulfill the service request from the optimal subset of the second one or more computing devices;
• in response to the determining, identifying a sub-optimal subset of the second one or more computing devices;
• receiving, from a particular computing device of the one or more second computing devices, a response to the service request indicating an availability to fulfill the service request;
• in response to receiving the response from the particular computing device, sending, to the first computing device, an identification of a particular social networking account associated with the particular computing device and the response to the service request indicating the availability to fulfill the service request;
• receiving, through the graphical user interface executing on the first computing device, input selecting a hire option for the particular social networking account;
• sending, to the particular computing device, a message indicating that the particular social networking account associated with the second computing device has been selected to fulfill the service request.