Resource placement via a web page

One or more non-transitory computer storage media having computer-executable instructions embodied thereon that, when executed, by one or more processors, causes the one or more processors to perform a method comprising:

• determining one or more resource history values for a set of traffic flows in at least a portion of traffic that accesses a target web page;
• establishing a resource profile for the target web page and associated with a specified resource type based on a sum of a plurality of the one or more resource history values, wherein the resource profile indicates a likelihood that a user accessing the target web page has previously accessed at least one other web page that makes available a resource corresponding to the specified resource type and a first resource history value of the plurality of resource history values is based on another resource profile for a first adjacent web page of the plurality of adjacent web pages and a first traffic flow of the set of traffic flows that corresponds to the target page and the first adjacent page;
• and
• designating at least one of the resource or another resource corresponding to the specified resource type to be available via the target web page based at least in part on the resource profile and transmitting the target web page to one or more users,
• wherein:
• each traffic flow in the set of traffic flows extends between the target web page and a respective web page with a respective resource profile,
• each traffic flow in the set of traffic flows has a weight, and
• the determining one or more resource history values includes weighting each of the respective resource profiles with a weight for a respective traffic flow in the set of traffic flows.

A system comprising:

• a processor device;
• and
• a computer-readable storage medium, coupled with the processor device, having instructions stored thereon, which, when executed by the processor device, provide the system with a traffic monitor, a resource profiler, and a resource allocator, wherein
• the traffic monitor is configured to determine one or more resource history values for a set of traffic flows in at least a portion of traffic that accesses a target web page;
• the resource profiler is configured to establish a resource profile for the target web page and associated with a specified resource type based on a sum of a plurality of the one or more resource history values, wherein the resource profile indicates a likelihood that a user accessing the target web page has previously accessed at least one other web page that makes available a resource corresponding to the specified resource type and a first resource history value of the plurality of resource history values is based on another resource profile for a first adjacent web page of the plurality of adjacent web pages and a first traffic flow of the set of traffic flows that corresponds to the target page and the first adjacent page;
• and
• the resource allocator is configured to designate at least one of the resource or another resource corresponding to the specified resource type to be available via the target web page based at least in part on the resource profile, wherein the target web page is transmitted to one or more users.