Attachable device with flexible electronic display orientation detection

A method of calibrating a flexible electronic display disposed on a flexible substrate, the flexible substrate having first and second ends, that is adjustably attachable around an exterior object, comprising:

• detecting, using one or more processors, a point on the flexible substrate that is disposed adjacent to a particular point on an exterior object when the flexible substrate is disposed at least partially around the exterior object;
• calibrating, using the one or more processors, the flexible electronic display based on the detected point and on an amount of overlap of the first and second ends of the flexible substrate;
• displaying public image content on the flexible electronic display at one or more positions on the flexible electronic display using the flexible electronic display calibrated based on the detected point on the flexible substrate, and
• displaying private image content on the flexible electronic display at one or more other positions on the flexible electronic display using the flexible electronic display calibrated based on the detected point on the flexible substrate.

A system, comprising:

• a flexible band having a flexible substrate and a flexible electronic display disposed over a portion of the flexible substrate, the flexible band having first and second ends;
• a clasping mechanism coupled to the flexible band that is adjustable so as to enable overlap of the first and second ends of the flexible band by differing amounts;
• an electronics module electronically connected to the flexible electronic display and attached onto the flexible band at one or more fixed locations for providing public and private image content to the flexible electronic display, the electronics module including a processor, a display driver and a memory;
• one or more sensors disposed within the flexible band, the clasping mechanism or the electronics module;
• and
• an orientation detection and calibration routine stored in one or more memories that, when executed by one or more processors, operates to:
• instruct a user to take one or more detection initiation actions with respect to the flexible band;
• determine a point on the flexible band using a signal from the one or more sensors in response to the one or more detection initiation actions;
• and
• calibrate the flexible electronic display so that the display driver displays public image content via the flexible electronic display at one or more positions on the flexible electronic display and displays private image content via the flexible electronic display at one or more other positions based on the determined point on the flexible band, wherein the orientation detection routine operates to calibrate the flexible electronic display based on an amount of overlap of the first and second ends of the flexible band.