Mobile device applications for casinos

One or more non-transitory, machine-readable storage media having instructions stored thereon, which when executed by a set of one or more processors of a gaming system causes the set of one or more processors to perform operations comprising:

• in response to detecting that a mobile device is located at a casino, transmitting to the mobile device, via a wireless communication device of the gaming system, an offer for presentation via the mobile device, wherein the offer is associated with at least one wagering game machine within the casino;
• detecting, via an electronic tracking device associated with the at least one wagering game machine, an electronic identifier provided from the mobile device in response to communication with the at least one wagering game machine;
• and
• associating, via at least one electronic processing unit of the gaming system, the offer with the at least one wagering game machine in response to detecting the electronic identifier.

A gaming system comprising:

• one or more processors;
• a wireless communication device;
• and
• a memory storage unit configured to instructions, which, when executed by the one or more processors, cause the gaming system to perform operations to
• in response to detecting that a mobile device is located at a casino, transmit to the mobile device, via the wireless communication device, an offer for presentation via the mobile device, wherein the offer is associated with at least one wagering game machine within the casino,
• detect, via an electronic tracking device of the at least one wagering game machine, an electronic identifier provided from the mobile device to the at least one wagering game machine, and
• associate the offer with the at least one wagering game machine in response to detecting the electronic identifier.