Customer purchasing preference profiles based on coupon choices

A computer program product creating or improving customer purchasing profiles, the computer program product comprising:

• a tangible storage medium readable by a processing circuit and storing instructions for execution by the processing circuit to perform a method comprising:
• providing, via a mobile device display through a mobile app installed on a mobile device associated with a customer, a first decision coupon to the customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options, wherein the selection of one of the promotional options eliminates each unselected two or more promotional options, and
• wherein the selection of one of the promotional options indicates a preference of a first product category of the one of the promotional options over one or more product categories of the unselected two or more promotional options, and
• wherein the mobile app causing the mobile device to display the first decision coupon;
• receiving, via the mobile app, a first selection of one of the promotional options;
• eliminating, from a display of the mobile device by the mobile app, each of the unselected two or more promotional options;
• storing an indication of the first selection in a customer purchasing preference profile;
• using the indication of the first selection to update an affinity for a product or product category for the customer within the customer's purchasing preference profile;
• responsive to the first selection, providing, via the mobile app a second decision coupon to the customer with two or more promotional options based on the first selection of one of the promotional options, wherein the two or more promotional options are related to the one of the promotional options;
• receiving, via the mobile app, a second selection of the two or more promotional options based on the first selection of one of the promotional options;
• storing an indication of the second selection of the two or more promotional options based on the first selection of one of the promotional options;
• and
• providing, via the mobile app, a text message notification of a targeted advertisement, wherein the targeted advertisement is based on the affinity for the product or product category for the customer.