US 10,121,164 B2Granted

Method for providing information and information providing system

AssigneePanasonic Intellectual Property Management Co., Ltd.

InventorsHideshi Aoki, Yoshito Nakanishi, Yuichi Aoki

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Abstract

If a customer has picked up a product from a display shelf, a display device displays first sales promotion information. In an information providing system, if the customer has not been attracted to the product and has returned the product to the display shelf, the display device displays second sales promotion information, which is different from the first sales promotion information. By displaying the different pieces of sales promotion information using the display device provided near the product, it is possible to promote the product to the customer in two different ways, thereby stimulating the customer's desire to buy the product and reducing loss in opportunities to sell the product.

Claims13

Dependent claims

A method for providing sales information using an information providing system, the information providing system including a database, a display, a detector, a first motion detector, and a server connected to the database, the display, the detector, and the first motion detector for exchanging information there between and controlling the operation of the information providing system, the method comprising:

detecting, using the detector, a change in weight on a display shelf based on the movement of a commercial item with respect to the display shelf;
detecting, using the first motion detector, the movement of a person proximate to the display shelf;
receiving, using the server, information from the detector regarding the change in weight and receiving information from the first motion detector regarding the movement of the person;
obtaining, using the server, sales promotion information stored in the database and controlling the display of the sales promotion information based on the information received from the detector and the first motion detector;
displaying, using the display, first sales promotion information obtained from the database when the detector has detected that the commercial item has been picked up from a display shelf based on the change in weight on the display shelf;
displaying, using the display, second sales promotion information obtained from the database, which is different from the first sales promotion information, when the detector has detected that the picked-up item has been returned to the display shelf based on the change in weight on the display shelf or when the first motion detector is detecting that a person is present around the display shelf;
and
measuring time taken until the commercial item is returned to the display shelf after the commercial item is picked up from the display shelf,
wherein the second sales promotion information includes at least two types of sales promotion information,
when the measured time is within a certain period of time, second sales promotion information of a first type is displayed on the display, and
when the measured time exceeds the certain period of time, second sales promotion information of a second type is displayed on the display.

8 more elements

An information providing system for providing sales promotion information comprising:

a database configured to store sales promotion information;
a display configured to display the sales promotion information;
a detector configured to detect a change in weight on a display shelf based on movement of a commercial item with respect to the display shelf;
a first motion detector configured to detect motion of a person;
and
a server configured to be connected to the database, the display, the detector and the first motion detector for exchanging information there between, the server including a hardware processor and a program and the hardware processor executing the program to control operations of the information providing system,
wherein when the detector detects a change in weight because the commercial item has been picked up from the display shelf based on the change in weight on the display shelf, the controller controls the display to display first sales promotion information obtained from the database, and
when the detector detects that the commercial item has been returned to the display shelf based on the change in weight on the display shelf or when the first detector detects motion of a person proximate to the display shelf, the controller controls the display to display second sales promotion information obtained from the database, which is different from the first sales promotion information, and
wherein the controller measures the time taken until the commercial item is returned to the display shelf after the commercial item is picked up from the display shelf,
the second sales promotion information includes at least two types of sales promotion information,
when the measured time is within a certain period of time, second sales promotion information of a first type is displayed on the display, and
when the measured time exceeds the certain period of time, second sales promotion information of a second type is displayed on the display.

9 more elements

Dependencies are inferred from the claim text.