A feed assembly for transferring an uncoiled sheet material to a downstream material forming operation, said assembly comprising:
- a frame supporting upper and lower feed rollers between which the sheet material passes, at least one of said rollers being rotary driven, said upper roller being actuated between engaging or disengaging positions relative to an upper surface of the sheet material;
- a cam shaft with end support cam lobe provided in supported and extending fashion between a pair of side supporting plates;
- at least one continuous force applying component exerting a hold down force against said upper feed roller;
- and
- a programmable counterbalance component calibrated to counter the hold down force exerted by said force applying components and in order to cycle the upper roller between the engaged and disengaged positions during advance cycling of the uncoiled material to the downstream forming operation.