Roller blind arrangement having lateral guidance

A roller blind arrangement for a motor vehicle for shading a transparent vehicle section, comprising:

• a roller blind web which can be wound up to form a roller blind winding and is guided at its lateral edges in relation to a vertical longitudinal center plane of the roller blind in each case in a guide rail, as well as a drive device having a drive pinion which drives two driving means each of which is guided in a guide track of its corresponding guide rail, wherein the driving means are each designed as a toothed belt which has an essentially rectangular cross section and comprises a toothing on at least one side, the teeth of said toothing extending at least approximately perpendicular to a plane of the unwound roller blind web between a lower side of the toothed belt and an upper side of the toothed belt, wherein the roller blind web is pressed between the lower side of the toothed belt and a bottom of each corresponding guide track and, when viewed in transverse direction of the guide rail, is deviated in the guide track by the toothed belt at least approximately U-shaped or the roller blind web is pressed between the upper side of the toothed belt and a top of the guide track and, when viewed in transverse direction of the guide rail, is deviated in the guide track by the toothed belt at least approximately in a reverse U-shape.