Developing electronic documents providing E-commerce tools

A method, within a computer hardware website implementation system, of establishing a reciprocal arrangement between a first website and a preexisting second website, comprising:

• registering the second website with the website implementation system;
• receiving, by the website implementation system, a request by a first user to implement the first website;
• receiving, by the website implementation system, a selection by the first user as to a second functional marketing element to be activated on the second website;
• establishing, by the website implementation system, a reciprocal site in the first website for a first functional marketing element;
• and
• upon the first website being activated with respect to the internet, the computer website implementation system implementing the reciprocal arrangement by causing
• (i) the first website to implement the first functional marketing element, and
• (ii) the second website to implement the second functional marketing element, wherein
• the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and
• the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website.

A computer hardware website implementation system for establishing a reciprocal arrangement between a first website and a preexisting second website, comprising:

• at least one processor, the at least one processor configured for
• registering the second website with the website implementation system;
• receiving a request by a first user to implement the first website;
• receiving a selection by the first user as to a second functional marketing element to be activated on the second website;
• establishing a reciprocal site in the first website for a first functional marketing element;
• and
• implementing, upon the first website being activated with respect to the internet, the reciprocal arrangement by causing
• (i) the first website to implement the first functional marketing element, and
• (ii) the second website to implement the second functional marketing element, wherein
• the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and
• the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website.

A computer program product including a computer-readable storage medium having stored therein computer usable program code for establishing a reciprocal arrangement between a first website and a preexisting second website, the computer usable program code, which when executed by a computer hardware implementation system, causing the computer hardware implementation system to perform:

• registering the second website with the website implementation system;
• receiving a request by a first user to implement the first website;
• receiving a selection by the first user as to a second functional marketing element to be activated on the second website;
• establishing a reciprocal site in the first website for the first functional marketing element;
• and
• upon the first website being activated with respect to the internet, implementing the reciprocal arrangement by causing
• (i) the first website to implement a first functional marketing element, and
• (ii) the second website to implement the second functional marketing element, wherein
• the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and
• the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website.

A method, within a computer hardware web page implementation system, of establishing a reciprocal arrangement between a first web page, associated with a first user, and a second web page, comprising:

• generating, by the web page implementation system, a second functional marketing element, associated with the first user, to be activated on the second web page;
• establishing, by the web page implementation system, a reciprocal site in the first web page for a first functional marketing element;
• and
• implementing, by the web page implementation system and upon the first web page being activated with respect to the internet, the reciprocal arrangement by causing
• (i) the first web page to implement the first functional marketing element, and
• (ii) the second web page to implement the second functional marketing element, wherein
• the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second web page, and
• the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first web page.

A computer hardware web page implementation system configured to establish a reciprocal arrangement between a first web page, associated with a first user, and a second web page, comprising:

• at least one processor, wherein the at least one processor is configured to perform:
• receiving a request by the first user to implement the first web page;
• generating a second functional marketing element, associated with the first user, to be activated on the second web page;
• establishing a reciprocal site in the first web page for a first functional marketing element;
• and
• implementing the reciprocal arrangement upon the first web page being activated with respect to the internet by causing
• (i) the first web page to implement the first functional marketing element, and
• (ii) the second web page to implement the second functional marketing element, wherein
• the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second web page, and
• the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first web page.