Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements

A method of a networked device comprising:

• applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data;
• associating the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and the content identifier,
• wherein the advertisement data is generated through an advertising exchange server based on the content identifier of the audio-visual data and a public internet protocol address associated with an application requesting the advertisement data;
• accessing a pairing server when processing an identification data associated with a sandbox reachable service of the networked device that shares a public address with a client device,
• wherein the pairing server performs a discovery lookup of any device that has announced sharing of the public address associated with the client device, and
• wherein the sandbox reachable service announces itself to the pairing server prior to establishment of a communication session between a sandboxed application executing on the client device and the sandbox reachable service;
• appending a header of a hypertext transfer protocol to permit the networked device to communicate with the sandboxed application as a permitted origin domain through a CORS algorithm,
• wherein the header is either one of a origin header when the CORS algorithm is applied and a referrer header in an alternate algorithm, and
• wherein the client device:
• processes an identification data associated with the sandbox reachable service sharing the public address with the client device,
• determines a private address pair of the sandbox reachable service based on the identification data, and
• establishes the communication session between the sandboxed application and the sandbox reachable service using a cross-site scripting technique of a security sandbox,
• wherein the sandboxed application queries a MAC address of the sandbox reachable service in a common private network,
• wherein the sandbox reachable service optionally verifies that the sandboxed application is in the common private network,
• wherein the sandbox reachable service communicates a MAC address of the sandboxed application to the sandboxed application when the common private network is shared,
• wherein the sandboxed application stores the MAC address of the sandboxed application and a unique identifier derived from the MAC address of the sandboxed application, and
• wherein the sandboxed application communicates the MAC address and the unique identifier to the pairing server;
• and
• automatically regenerating a script embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform when the common private network is shared by the sandboxed application and sandbox reachable service based on the MAC address of the sandboxed application and the unique identifier communicated to the pairing server.

A system comprising:

• a networked device and a client device to apply an automatic content recognition algorithm to determine a content identifier of an audio-visual data and to associate the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and the content identifier, the networked device executing a sandbox reachable service thereon and the client device executing a sandboxed application thereon;
• a capture infrastructure to annotate the audio-visual data with at least one of a brand name and a product name by comparing entries in a master database with at least one of a closed captioning data of the audio-visual data and through an application of an optical character recognition algorithm in the audio-visual data;
• and
• an advertising exchange server to generate an advertisement based on the content identifier of the audio-visual data and a public internet protocol address associated with an application requesting the advertisement data,
• wherein a communication session between the networked device and the client device is established by appending a header of a hypertext transfer protocol to permit the networked device to communicate with the sandboxed application as a permitted origin domain through a CORS algorithm,
• wherein the header is either one of an origin header when the CORS algorithm is applied and a referrer header in an alternate algorithm,
• wherein the sandboxed application queries a MAC address of the sandbox reachable service in a common private network,
• wherein the sandbox reachable service optionally verifies that the sandboxed application is in the common private network,
• wherein the sandbox reachable service communicates a MAC address of the sandboxed application to the sandboxed application when the common private network is shared,
• wherein the sandboxed application stores the MAC address of the sandboxed application and a unique identifier derived from the MAC address of the sandboxed application,
• wherein the sandboxed application communicates the MAC address and the unique identifier to a pairing server, and
• wherein the client device automatically regenerates a script embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform when the common private network is shared by the sandboxed application and sandboxed application based on the MAC address of the sandboxed application and the unique identifier communicated to the pairing server.