Image projection apparatus

An image projection apparatus that generates an image based on image data and projects the image, comprising:

• an image generation element that uses light emitted from a light source to generate an image;
• a holding unit that rotatably holds the image generation element;
• an illumination optical unit that includes one or more optical systems and a light tunnel that is a tubular member surrounding part of a light path from the light source to the image generation element and reflects the light by an inner surface thereof, and that projects the light passing through the light tunnel toward an entire area of a rotatable range of the image generation element;
• and
• a fixing unit which supports the holding unit and assists in movement of the holding unit, wherein
• the image generation element is a rectangle,
• the light tunnel has an inner surface whose cross-sectional shape is a square of which longitudinal side and transverse side are equal,
• the illumination optical unit illuminates an illumination area having a shape of a square of which longitudinal side and transverse side are equal, a length of one side of the square of the illumination area is equal to or longer than a diagonal length of the rectangle,
• the fixing unit includes a top plate, a base plate, and a magnet,
• the holding unit includes a movable plate, a coupling plate, and a coil,
• the fixing unit and the holding unit are superposed such that the coupling plate, the base plate, the movable plate, and the top plate are arranged in order from top to bottom, the coupling plate being fixed to the movable plate with the base plate therebetween,
• the top plate includes a central hole and the magnet is arranged along the central hole,
• the coil is provided on a top side of the movable plate at a position opposite of the magnet, and
• the movable plate is displaced with respect to the top plate in response to a Lorentz force produced between the magnet and a coil.