Social network and collaboration communications routing enhancement

A computer program product for routing communications on an online social network, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, the program instructions executable by a computer to cause the computer to perform a method, comprising:

• monitoring communications between users on an online social network on a communications system;
• identifying a processing issue with a message of the communications based on a rule, the message from a sender to a receiver;
• analyzing a recipient social network for an alternative recipient user to receive the message based on a similarity criteria;
• applying a processing model to the message to determine an action to improve processing efficiency of the message, the action including routing the message to the alternative recipient user;
• and
• performing the action to facilitate the processing efficiency, responsive to determining an action.

A computer system for routing communications on an online social network, the computer system comprising:

• one or more computer processors, one or more computer-readable storage media, and program instructions stored on one or more of the computer-readable storage media for execution by at least one of the one or more processors, the program instructions, comprising:
• monitoring communications between users on an online social network on a communications system;
• identifying a processing issue with a message of the communications based on a rule, the message from a sender to a receiver;
• analyzing a recipient social network for an alternative recipient user to receive the message based on a similarity criteria;
• applying a processing model to the message to determine an action to improve processing efficiency of the message, the action including routing the message to the alternative recipient user;
• and
• performing the action to facilitate the processing efficiency, responsive to determining an action.