Posting content to social medium

An apparatus for posting content to a social medium, comprising:

• an input configured to receive content posted by a user along with an associated posting time which indicates when the user selected an option to post the content to the social medium;
• a memory configured to store data;
• a processing unit coupled to the input and to the memory, wherein the processing unit is configured to determine that publication of the content posted by the user is dependent on a trigger, wherein the trigger is an arrival of the user or a party other than the user at a location designated by the user or vicinity of the designated location;
• and
• in response to determining that publication of the content is dependent on the trigger, store the content with the associated posting time in the memory and suspend publication of the content until the trigger is satisfied such that the posting time published with the content indicates a time prior to transmission of the content for publishing.