System and method to place subjective messages on a vehicle

A method to exhibit one or more subjective messages on a vehicle, the method comprising:

• providing a memory configured to comprise one or more modules of executable instructions;
• providing a controller configured to read and execute the modules;
• providing a transceiver configured to communicate one or more data transmissions;
• providing an external display configured to exhibit information on a vehicle, the information being visible in the environment external to the vehicle;
• providing a camera located on the vehicle, the camera configured to view or capture or view and capture an image of a selected portion of the vehicle environment;
• providing an image recognition module;
• receiving, from the camera, an image of the vehicle environment comprising at least one of a driver, passenger, vehicle logo, vehicle model, and license plate;
• performing, via the controller, the image recognition module to identify the at least one of a driver, passenger, vehicle logo, vehicle model, and license plate;
• receiving, at the controller, the results of the image recognition module;
• communicating, via the transceiver, the results to an advertising exchange, wherein the advertising exchange facilitates the buying and selling of advertising information from multiple advertising networks, wherein the advertising exchange is configured to enable a publisher to provide advertising information as subjective message information based on the results of the image recognition module through the advertising exchange, via the transceiver, subjective message information from the advertising exchange;
• and
• operating, via the controller, the external display to exhibit the subjective message information to the vehicle environment.

A method to exhibit one or more subjective commercial messages on a vehicle back-glass window, the method comprising:

• providing a memory configured to comprise one or more modules of executable instructions;
• providing a controller configured to read and execute the modules;
• providing a transceiver configured to communicate one or more data transmissions;
• providing an external display configured to exhibit information on the back-glass window, the information being visible in the environment behind the vehicle;
• providing a camera located on the vehicle, the camera configured to view or capture or view and capture an image of a selected portion of the vehicle environment;
• providing an image recognition module;
• providing at least one GPS module, the GPS module configured to provide vehicle coordinate information;
• providing one or more vehicle system modules (VSMs) configured to provide vehicle dynamics information, wherein the vehicle dynamics information comprises speedometer data information, odometer data information, vehicle suspension compression ratio information, anti-lock brake activity information, vehicle environment temperature data information, vehicle environment ambient light information, and windshield wiper power information;
• receiving, from the camera, an image of the vehicle environment comprising a driver, vehicle logo, vehicle model, and license plate;
• receiving, from the one or more VSMs, vehicle dynamics information;
• receiving, from the at least one GPS module, vehicle coordinate information;
• performing, via the controller, the image recognition module to identify at least one of the driver, vehicle logo, vehicle model, and license plate;
• receiving, at the controller, the results of the image recognition module;
• communicating, via the transceiver, the results to an advertising exchange, wherein the advertising exchange facilitates the buying and selling of advertising information from multiple advertising networks, wherein the advertising exchange is configured to enable a publisher to provide advertising information as subjective message information based on the results of the image recognition module through the advertising exchange;
• receiving, via the transceiver, subjective commercial message information from the advertising exchange;
• manipulating, via the controller, the subjective commercial message information based on both the vehicle dynamics information and the vehicle coordinate information;
• operating, via the controller, the external display to exhibit the subjective message information to the vehicle environment.