Method and apparatus for applying a label or laminate sheet to a substrate

A sheet assembly for applying a facestock layer to a substrate comprising:

• a facestock layer having a facestock bridge portion bisecting the sheet assembly along a line to define separate first and second facestock portions on opposite edges of the facestock bridge portion;
• an adhesive layer that remains affixed to the facestock layer;
• a liner sheet having a thickness and including a removable strip portion that, when removed, exposes a portion of the adhesive layer under the facestock bridge portion;
• wherein the strip portion:
• i) has a relative width, measured orthogonally to the line, that is between 174.8 times and 493.9 times the thickness of the liner sheet, and ii) is disposed over the facestock bridge portion;
• wherein the facestock bridge portion adheres to a substrate to anchor the sheet assembly to the substrate the strip portion is removed and allows the liner sheet to be removed;
• and
• wherein the facestock bridge portion and the first and second facestock portions define a single unitary item after the liner sheet is removed.