System and method for creation of unique identification for use in gathering survey data from a mobile device at a live event

A method for interacting with audience members in an event, which event is defined as being at a physical venue location and occurring at a particular predetermined time, wherein the event has a finite number of potential attendees and an associated finite number of unique potential attendee identifiers (UPAIs) allocated to any particular event, which UPAIs can be replicated for other events at other times in the same physical venue location or at events in other venue locations, each of the potential attendees having available thereto one of the unique potential attendee identifiers for the associated event, comprising the steps of:

• creating, for a given attendee, when the attendee is in physical proximity to the venue location associated with the event and proximate in time to the occurrence of the particular predetermined time of the event and is prompted to enter a unique potential attendee identifier into a mobile wireless device (MWD), a unique ID (UID) on the MWD by the steps of:
• inputting to the MWD one of the unique potential attendee identifiers;
• and
• combining the obtained unique potential attendee identifier with a UID time stamp at the time of input of the UPAI in the MWD to provide the UID so as to distinguish two UIDs having duplicate unique potential attendee identifier portions;
• receiving with a server on a first wireless channel communications from the MWD having associated therewith the UID;
• registering the UID at the physical venue location of the event to define a registered attendee;
• generating at the server a visual query;
• displaying on a physical display at the event the visual query;
• displaying on the MWD response indicators;
• inputting, by a user of the MWD, a response via selection of one of the MWD response indicators on the MWD;
• receiving at the server from the registered attendee the selected response to the visual query over the first wireless channel;
• and
• storing in a database on the server the received response in association with the displayed query and with the registered attendee.