Systems and methods of targeted interactions for integrated retail applications

A gesture based cross-channel commerce retail system for completing a store pick up order comprising:

• a digital kiosk situated proximate to a store pick up location;
• at least one optical sensor coupled to the digital kiosk that detects a predetermined movement of a mobile device, wherein, after the at least one optical sensor detects the predetermined movement of the mobile device, the digital kiosk notifies a cloud platform regarding the mobile device over a first communication link, wherein the mobile device includes an accelerometer that is also configured to detect the predetermined movement of the mobile device which causes the mobile device to transmit consumer information stored on the mobile device and location information to the cloud platform over a second communication link;
• a digital media player that stores media content for display on a display coupled to the digital kiosk;
• a content management system that controls which media content stored on the digital media player is displayed on the display of the digital kiosk, wherein the media content displayed on the display of the digital kiosk is based on the store pick up location and at least one purchased product being picked up;
• and
• a network which includes the cloud platform and receives from the mobile device in response to the accelerometer detecting the predetermined movement of the mobile device, information that identifies the store pick up location and a consumer's previously placed store pick up order, comprising the at least one purchased product, the network communicating with the content management system to control which media content stored on the digital media player is displayed on the display of the digital kiosk, and transmitting a notification to the store pick up location authorizing delivery of the purchased product to the consumer,
• wherein, the media content being displayed on the digital kiosk is transferred to the mobile device over the network while the store pick up order is being completed.

A method for completing a store pick up order using a gesture based cross-channel commerce retail system, comprising:

• receiving a purchase order;
• storing the purchase order;
• detecting, via an optical sensor or a camera, a predetermined movement of a mobile device near a digital kiosk, wherein the digital kiosk and the mobile device both detect the predetermined movement of the mobile device, wherein the digital kiosk, after detecting the predetermined movement of the mobile device, notifies a cloud platform over a first communication link regarding the mobile device, wherein the mobile device includes an accelerometer that is also configured to detect the predetermined movement of the mobile device, and wherein the detection by the mobile device of the predetermined movement causes the mobile device to transmit consumer information stored on the mobile device and location information to the cloud platform over a second communication link;
• in response to the accelerometer detecting the predetermined movement of the mobile device, receiving, from the mobile device and into a network that includes the cloud platform, information that identifies a store pick up location and a consumer's previously placed store pick up order;
• transmitting, from the network, media content for display on the digital kiosk, wherein the media content displayed on the display of the digital kiosk is based on the store pick up location and a purchased product being picked up;
• transferring the media content including advertisements and product information being displayed on the digital kiosk to the mobile device over the network while the store pick up order is being completed;
• transmitting from the network a notification to the store pick up location authorizing delivery of the purchased product to a consumer;
• and
• causing the purchased product to be delivered to the store pick up location without any manual entry of information on the digital kiosk.