Method and apparatus of providing video data notifications to user devices

An apparatus comprising:

• a processor configured to
• retrieve a notification event file used to store notification events for a plurality of customers;
• identify a notification event associated with a customer from the notification event file via a customer management module and retrieving a customer preference record,
• determine a notification device preference for a customer Internet protocol (IP) device included in the customer preference record,
• forward the notification device preference to a multi-channel notifications delivery module to select a delivery medium based on a current presence status of the customer IP device,
• determine the current presence status of the customer IP device by identifying at least one recent transaction and recent data transfer information conducted by a customer account associated with the IP device and by identifying customized customer account information comprising a username and at least a unique account number issued by a current application being operated by the customer IP device, and
• create a link to a content library storing content related to the notification event, and
• a transmitter configured to transmit the notification event and link to the customer's IP device via the selected delivery medium based on the notification device preference, wherein the notification event comprises a plurality of options comprising at least one confirmation of receipt option and at least one notification option to receive additional information corresponding to the content related to the notification event, and wherein the at least one notification option is linked to a media content site comprising at least one media content file corresponding to content of the notification event;
• and
• a receiver configured to receive a feedback response message from the customer IP device confirming the notification event was received.

A non-transitory computer readable storage medium configured to store instructions that when executed cause a processor to perform:

• retrieving a notification event file used to store notification events for a plurality of customers;
• identifying a notification event associated with a customer from the notification event file via a customer management module and retrieving a customer preference record;
• determining a notification device preference for a customer Internet protocol (IP) device included in the customer preference record;
• forwarding the notification device preference to a multi-channel notifications delivery module to select a delivery medium based on a current presence status of the customer IP device;
• determining the current presence status of the customer IP device by identifying at least one recent transaction and recent data transfer information conducted by a customer account associated with the IP device and by identifying customized customer account information comprising a username and at least a unique account number issued by a current application being operated by the customer IP device;
• creating a link to a content library storing content related to the notification event;
• transmitting the notification event and link to the customer's IP device via the selected delivery medium based on the notification device preference, wherein the notification event comprises a plurality of options comprising at least one confirmation of receipt option and at least one notification option to receive additional information corresponding to the content related to the notification event, and wherein the at least one notification option is linked to a media content site comprising at least one media content file corresponding to content of the notification event;
• and
• receiving a feedback response message from the customer IP device confirming the notification event was received.