System and method for dynamic content delivery based on gaze analytics
AssigneeSync-Think, Inc.
InventorJamshid Ghajar
Life of this patent
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Abstract
A method of presenting content to a subject based on eye position measurements is provided. The method includes presenting the subject with content. While presenting the content to the subject, one or more of the subject's eye positions is measured. The method further includes continuously performing the operations of generating a variability metric using the one or more measured eye positions and comparing the variability metric with a predetermined baseline to determine an attention state of the subject. Upon detection of a change in the attention state, the presentation of the content is modified.
Claims38
A method of presenting content to a subject based on eye position measurements, comprising:
- statically presenting the subject with content;
- while statically presenting the content to the subject:
- measuring one or more of the subject's eye positions;
- continuously performing the operations of:
- generating a variability metric using the one or more measured eye positions;
- determining an attention state of the subject by comparing the variability metric with a predetermined baseline;
- detecting a change in the attention state of the subject;
- and
- in accordance with detecting the change in the attention state of the subject from a not attending state to an attending state, modifying the presentation of the content so as to present different content, including different text and/or images, than if the attention state of the subject had remained the not attending state.
A system for presenting content to a subject based on eye position measurements, comprising:
- one or more sensors for measuring one or more of the subject's eye positions;
- one or more processors;
- memory;
- and
- one or more programs stored in the memory, the one or more programs comprising instructions that when executed by the one or more processors cause the system to:
- statically present the subject with content;
- while statically presenting the content to the subject:
- measure one or more of the subject's eye positions;
- continuously perform the operations of:
- generating a variability metric using the one or more measured eye positions;
- determining an attention state of the subject by comparing the variability metric with a predetermined baseline;
- detect a change in the attention state;
- and
- in accordance with detecting the change in the attention state of the subject from a not attending state to an attending state, modifying the presentation of the content so as to present different content, including different text and/or images, than if the attention state of the subject had remained the not attending state.
A non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by an electronic system with one or more sensors for measuring eye position, cause the electronic system to:
- statically present the subject with content;
- while statically presenting the content to the subject:
- measure one or more of the subject's eye positions;
- continuously perform the operations of:
- generating a variability metric using the one or more measured eye positions;
- determining an attention state of the subject by comparing the variability metric with a predetermined baseline;
- detect a change in the attention state;
- and
- in accordance with detecting the change in the attention state of the subject from a not attending state to an attending state, modify the presentation of the content so as to present different content, including different text and/or images, than if the attention state of the subject had remained the not attending state.
Dependencies are inferred from the claim text.