Process for producing a web substrate having indicia disposed thereon and elastic-like behavior imparted thereto

A process for deforming a web substrate and depositing a material on said web substrate, the process comprising the steps of:

• providing a web substrate;
• providing a source of the material to be deposited onto the web substrate;
• feeding said web substrate between a pair of intermeshing rolls wherein at least one of said rolls has a plurality of teeth thereon, and at least one of the intermeshing rolls has a plurality of conduits therein that are in fluid communication with the source of the material to be deposited onto the web substrate;
• and
• providing said web substrate with a plurality of undeformed first regions and a plurality of second regions comprising the same material composition when said web substrate is fed between said intermeshing rolls, wherein said second regions are formed by said teeth and comprise a plurality of deformations, and depositing the material on said web substrate through said conduits so that said material is in registration with one of the following portions of the web substrate:
• at least some of said undeformed first regions, or at least some of said deformations comprising said second regions.