Systems and methods for creating a rich social media profile

A database system comprising:

• one or more databases configurable to store contact data capable of being displayed on a device;
• and
• one or more database servers comprising one or more hardware processors, the one or more database servers configurable to:
• retrieve first contact data associated with at least one contact of a contact database of an online social network hosted by the database system, the contact database including a first virtual portion storing private contact data maintained by or on behalf of a first user of the online social network, the first contact data being retrieved from the private contact data, the contact database further including a second virtual portion storing shared contact data contributed by a plurality of users of the online social network, the shared contact data including existing contact data for the at least one contact;
• compare the first contact data with the existing contact data for the at least one contact, the shared contact data of the contact database being accessible and modifiable by the plurality of users of the online social network;
• identify at least one difference between the first contact data and the existing contact data, the at least one difference being capable of being presented in a user interface displayed at a display device;
• assess credibility information of the first contact data, the credibility information of the first contact data being based on a characteristic of the first contact data, the characteristic of the first contact data being defined at least in part by a first seniority of a first contributor of the first contact data, the first seniority being in a hierarchy of workers of an organization for which the online social network is provided;
• assess credibility information of the existing contact data, wherein the credibility information of the existing contact data is based on a plurality of characteristics of the existing contact data, the characteristics of the existing contact data being defined at least in part by:
• a second seniority of a second contributor of the existing contact data, the second seniority being in the hierarchy of workers of the organization, the second seniority being lower in the hierarchy than the first seniority,
• a designated reliability of the second contributor,
• a response rate of the second contributor, and
• a social influence of the second contributor;
• compare the credibility information of the first contact data with the credibility information of the existing contact data;
• determine that the first contact data is more credible than the existing contact data based at least in part on the comparison;
• and
• update the existing contact data with the first contact data based on the determination.

A computer program product comprising non-transitory computer-readable media storing instructions to be executed by at least one processor, the instructions configured to cause:

• retrieving, using a database system, first contact data associated with at least one contact of a contact database of an online social network hosted by the database system, the contact database including a first virtual portion storing private contact data maintained by or on behalf of a first user of the online social network, the first contact data being retrieved from the private contact data, the contact database further including a second virtual portion storing shared contact data contributed by a plurality of users of the online social network, the shared contact data including existing contact data for the at least one contact;
• comparing the first contact data with the existing contact data for the at least one contact, the shared contact data of the contact database being accessible and modifiable by the plurality of users of the online social network;
• identifying at least one difference between the first contact data and the existing contact data, the at least one difference being capable of being presented in a user interface displayed at a display device;
• assessing, using the database system, credibility information of the first contact data, the credibility information of the first contact data being based on a characteristic of the first contact data, the characteristic of the first contact data being defined at least in part by a first seniority of a first contributor of the first contact data, the first seniority being in a hierarchy of workers of an organization for which the online social network is provided;
• assessing, using the database system, credibility information of the existing contact data, the credibility information of the existing contact data being based on a plurality of characteristics of the existing contact data, the characteristics of the existing contact data being defined at least in part by:
• a second seniority of a second contributor of the existing contact data, the second seniority being in the hierarchy of workers of the organization, the second seniority being lower in the hierarchy than the first seniority,
• a designated reliability of the second contributor,
• a response rate of the second contributor, and
• a social influence of the second contributor;
• comparing the credibility information of the first contact data with the credibility information of the existing contact data;
• determining that the first contact data is more credible than the existing contact data based at least in part on the comparison;
• and
• updating the existing contact data with the first contact data based on the determination.

A system comprising:

• a non-transitory data storage medium storing database system software for execution by at least one server of a database system, the database system software operable to cause:
• retrieving first contact data associated with at least one contact of a contact database of an online social network hosted by the database system, the contact database including a first virtual portion storing private contact data maintained by or on behalf of a first user of the online social network, the first contact data being retrieved from the private contact data, the contact database further including a second virtual portion storing shared contact data contributed by a plurality of users of the online social network, the shared contact data including existing contact data for the at least one contact;
• comparing the first contact data with the existing contact data for the at least one contact, the shared contact data of the contact database being accessible and modifiable by the plurality of users of the online social network;
• identifying at least one difference between the first contact data and the existing contact data, the at least one difference being capable of being presented in a user interface displayed at a display device;
• assessing credibility information of the first contact data, the credibility information of the first contact data being based on a characteristic of the first contact data, the characteristic of the first contact data being defined at least in part by a first seniority of a first contributor of the first contact data, the first seniority being in a hierarchy of workers of an organization for which the online social network is provided;
• assessing credibility information of the existing contact data, the credibility information of the existing contact data being based on a plurality of characteristics of the existing contact data, the characteristics of the existing contact data being defined at least in part by:
• a second seniority of a second contributor of the existing contact data, the second seniority being in the hierarchy of workers of the organization, the second seniority being lower in the hierarchy than the first seniority,
• a designated reliability of the second contributor,
• a response rate of the second contributor, and
• a social influence of the second contributor;
• comparing the credibility information of the first contact data with the credibility information of the existing contact data;
• determining that the first contact data is more credible than the existing contact data based at least in part on the comparison;
• and
• updating the existing contact data with the first contact data based on the determination.