System and method for toy adoption and marketing

A method that provides a virtual presentation comprising:

• providing a toy that is associated with a registration code;
• using a computer for validating the registration code;
• using the computer, providing information indicative of at least one virtual room for the toy in a virtual world to be displayed;
• using the computer for providing content from a virtual world subsystem to be transmitted to a computer display for displaying a virtual replica of the toy representing said toy in said virtual room in the virtual world;
• using the computer for providing content for displaying a selection of one or more virtual furnishings for the at least one virtual room;
• allowing the one or more virtual furnishings to be arranged at an initial location within the at least one virtual room, where said initial location includes content that is based on input received from a user;
• moving at least one of the one or more virtual furnishings from the initial location to a new location within the at least one virtual room based on further input received from the user;
• and
• using the computer for interacting the virtual replica of the toy with said at least one of the one or more virtual furnishings in the new location, wherein an appearance of the virtual replica of the toy displayed in the virtual world changes during said interacting to simulate the virtual replica sitting on the one or more virtual furnishings.

A method that provides a virtual presentation comprising:

• providing a toy that is associated with a registration code;
• using a computer for validating the registration code;
• if the computer successfully validates the registration code, using the computer for providing content from a virtual world subsystem for displaying a virtual replica of the toy in a virtual world to be displayed by a computer display;
• said providing content comprises using the computer for providing at least one virtual room in the virtual world for the virtual replica of the toy;
• said providing content comprises using the computer for providing content for displaying a selection of one or more virtual furnishings for the at least one virtual room;
• said providing content comprises using the computer for providing additional content that provides the one or more virtual furnishings and allows the one or more virtual furnishings to be arranged in a customized fashion in the at least one virtual room, wherein a position of each the one or more virtual furnishings depends on a type of the one or more virtual furnishings and/or a type of the at least one virtual room, such that a first virtual furnishing is allowed to be located in a first type of virtual room, and a second virtual furnishing, different in type than said first virtual furnishing, is not allowed to be located in said first type virtual room;
• interacting the virtual replica of the toy with at least one of the one or more virtual furnishings;
• and
• during said interacting, presenting an animation for display on said virtual world, said animation depicting said virtual replica of the toy exhibiting an animated response to said interacting that simulates a real-world activity, said animated response comprising at least one of a video component and an audio component.