Method and server for analyzing social media content based on survey participation data related to a website

A non-transitory computer program product comprising instructions deliverable via an electronically-readable media, such as storage media and communication links, the instructions when executed by a processing unit of a server provide for analyzing social media based on survey participation data related to a website by:

• analyzing by the processing unit of the server text comprised in survey participation data to generate a correlation between words or groups of words present in the text comprised in the survey participation data and a value of a metric comprised in the survey participation data, the survey participation data being collected from a plurality of user devices, the survey participation data corresponding to survey information received from the users of each of the plurality of the user devices in relation to a visit of the website;
• analyzing by the processing unit of the server text comprised in social media content to identify the words or groups of words, the social media content being related to a visit of the website by users of another plurality of user devices;
• an associating by the processing unit of the server the social media content comprising the words or groups of words with the value of the metric;
• wherein the value of the metric consists in a rating of an experience of the users in relation to the visit of the website, a selection of one among a plurality of pre-defined intents of the users in relation to the visit of the website, a rating of a satisfaction of the users in relation to the visit of the website, a rating of a likelihood to return to the website, a rating of a likelihood to recommend the website, or a rating of a brand perception in relation to the website.

A server, comprising:

• a communication interface for:
• exchanging data with other devices;
• a processing unit comprising at least one processor for:
• analyzing text comprised in survey participation data to generate a correlation between words or groups of words present in the text comprised in the survey participation data and a value of a metric comprised in the survey participation data, the survey participation data being collected from a plurality of user devices, the survey participation data corresponding to survey information received from the users of each of the plurality of the user devices in relation to a visit of a website;
• analyzing text comprised in social media content to identify the words or groups of words, the social media content being related to a visit of the website by users of another plurality of user devices;
• and
• associating the social media content comprising the words or groups of words with the value of the metric;
• wherein the value of the metric consists in a rating of an experience of the users in relation to the visit of the website, a selection of one among a plurality of pre-defined intents of the users in relation to the visit of the website, a rating of a satisfaction of the users in relation to the visit of the website, a rating of a likelihood to return to the website, a rating of a likelihood to recommend the website, or a rating of a brand perception in relation to the website.