Apparatus for providing a tire with an informative label, the apparatus comprising means for supporting a tire, means for supplying a banding material to the tire and wrapping the banding material in a loop around a part of the tire, clamps for holding the banding material at the neck of said loop, and a device for connecting opposite ends of the banding material at said neck, wherein the means for supplying a banding material to the tire and wrapping the banding material in a loop around a part of the tire comprises a loop shaped guiding structure for the banding material, the loop shaped guiding structure comprising a loop.