Re-presentation of previously presented content
AssigneeGoogle Inc.
InventorTarek Abdalla
Life of this patent
Estimating the term…
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for re-presentation of previously presented content. One of the methods includes providing a video advertisement for presentation on a user device along with a video content item, in response to receiving a request to view the video content item. First information is received that indicates that a user of the user device wants to skip the video advertisement or that the video advertisement has completed play. After receipt of the first information, a control to facilitate re-presentation of the video advertisement is provided. Second information is received indicating that the user of the user device has interacted with the control. The video advertisement is provided for re-presentation to the user device.
Claims19
A method comprising:
- in response to receiving a request to view a video content item, providing a video advertisement for presentation on a user device along with the video content item;
- receiving first information indicating that a user of the user device wants to skip the video advertisement;
- terminating presentation of the video advertisement, responsive to receiving the first information;
- initiating presentation of the video content item;
- providing a control facilitating re-presentation of the video advertisement;
- associating the video advertisement with a first cost;
- providing the video advertisement for re-presentation to the user device responsive to receiving second information indicating that the user of the user device has interacted with the control facilitating re-presentation of the video advertisement;
- and
- in response to providing the video advertisement for re presentation, associating the video advertisement with a second cost greater than the first cost.
A system comprising:
- one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
- in response to receiving a request to view a video content item, providing a video advertisement for presentation on a user device along with the video content item;
- receiving first information indicating that a user of the user device wants to skip the video advertisement;
- terminating presentation of the video advertisement, responsive to receiving the first information;
- initiating presentation of the video content item;
- providing a control facilitating re-presentation of the video advertisement;
- associating the video advertisement with a first cost;
- providing the video advertisement for re presentation to the user device responsive to receiving second information indicating that the user of the user device has interacted with the control facilitating re-presentation of the video advertisement;
- and
- in response to providing the video advertisement for re presentation, associating the video advertisement with a second cost greater than the first cost.
A computer program product, encoded on one or more non-transitory computer storage media, comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
- in response to receiving a request to view a video content item, providing a video advertisement for presentation on a user device along with the video content item;
- receiving first information indicating that a user of the user device wants to skip the video advertisement;
- terminating presentation of the video advertisement, responsive to receiving the first information;
- initiating presentation of the video content item;
- providing a control facilitating re-presentation of the video advertisement;
- responsive to receiving second information indicating that the user of the user device has interacted with the control facilitating re presentation of the video advertisement, providing the video advertisement for re presentation to the user device;
- associating the video advertisement with a first cost;
- and
- in response to providing the video advertisement for re presentation, associating the video advertisement with a second cost greater than the first cost.
Dependencies are inferred from the claim text.