Digital content spatial replacement system and method
AssigneeNBCUniversal Media, LLC
InventorsYasser Fouad Syed, Thomas Bause Mason, Danial Elliott Holden, Sheau Bao Ng
Life of this patent
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Abstract
A selected spatial portion of digital base content is selected, and one or more alternative content objects is selected to replace the spatial portion. The spatial portion may comprise less than a full frame of the base content, although it may span multiple frames, and may move within the successive frames. The replacement may occur before or after distribution of the content. The selections may be made based upon knowledge of general or specific audiences. The selections may facilitate bandwidth or processing, allow for product placements, or generally enhance the audience experience.
Claims20
A digital content delivery method comprising:
- selecting a spatial portion of digital base content to be replaced, wherein the digital base content is to be distributed for experience by an audience;
- selecting one or more alternative content objects for replacement of the selected spatial portion of the digital base content, wherein the one or more alternative content objects are associated with a suitability time period;
- selecting the one or more alternative content objects further based on bandwidth utilization, available bandwidth, buffering rates, frame rates, or any combination thereof in distribution or playing back the digital base content;
- replacing the selected spatial portion of the digital base content with the one or more selected alternative content objects to obtain altered digital content that is a combination of the digital base content and the one or more selected alternative content objects;
- and
- distributing the digital base content and the one or more selected alternative content objects for experience by the audience, such that the one or more selected alternative content objects are only displayed during the suitability time period.
A system comprising at least one processor configured to:
- select a spatial portion of digital base content to be replaced;
- select one or more alternative content objects for replacement of the selected spatial portion based on bandwidth utilization, available bandwidth, buffering rates, frame rates, or any combination thereof in distribution or playing back the digital base content;
- replace the selected spatial portion with the one or more selected alternative content objects to obtain altered digital content that is a combination of the digital base content and the one or more selected alternative content objects;
- and
- distribute the digital base content and the one or more selected alternative content objects for experience by an audience,
- wherein, when the digital base content and the one or more selected alternative content objects is experienced in a time-shifted manner, the one or more selected alternative content objects comprise one or more time-shifted-relevant objects that may be different from alternative objects that could have been experienced earlier in time.
A non-transitory computer-readable medium having computer executable code stored thereon, the code comprising instructions for:
- selecting a spatial portion of digital base content to be replaced, wherein the digital base content is to be distributed for experience by an audience;
- selecting one or more alternative content objects for replacement of the selected spatial portion of the digital base content, wherein the one or more alternative content objects are associated with a suitability time period;
- selecting the one or more alternative content objects further based on bandwidth utilization, available bandwidth, buffering rates, frame rates, or any combination thereof in distribution or playing back the digital base content;
- replacing the selected spatial portion of the digital base content with the one or more selected alternative content objects to obtain altered digital content that is a combination of the digital base content and the one or more selected alternative content objects;
- and
- distributing the digital base content and the one or more selected alternative content objects for experience by the audience, such that the one or more selected alternative content objects are only displayed during the suitability time period.
Dependencies are inferred from the claim text.