Goal-based video analytics

A system comprising:

• one or more interfaces to:
• receive a video goal definition that is configurable by a publisher of first video data,
• provide the first video data, a first video data identifier, and customized extensible metadata to a first media player at a viewing device, wherein the first video data identifier identifies the first video data, and wherein the customized extensible metadata is configurable by the publisher to customize a feature of the first media player to trigger a custom event in response to user interaction with the provided first video data that has been loaded by the first media player at the viewing device, and
• receive first media player state data from the first media player in response to the user interaction with the first video data, wherein the first media player state data describes viewer interest in the first video data, and wherein the first media player state data comprises the custom event and the first video data identifier;
• and
• one or more processors to:
• associate the video goal definition with the first media player state data and the custom event using the first video data identifier, and
• generate video analytics comprising an evaluation of the video goal definition based on the custom event associated with the video goal definition.

A non-transitory computer-readable storage medium having instructions stored therein that, when executed by at least one processor, cause the processor to:

• receive, by the processor at a server system, a video goal definition that is configurable by a publisher of first video data;
• provide, from the server system, the first video data, a first video data identifier, and customized extensible metadata to a first media player at a viewing device, wherein the first video data identifier identifies the first video data, and wherein the customized extensible metadata is configurable by the publisher to customize a feature of the first media player to trigger a custom event in response to user interaction with the provided first video data that has been loaded by the first media player at the viewing device;
• receive, at the server system, first media player state data from the first media player in response to the user interaction with the first video data, wherein the first media player state data describes viewer interest in the first video data, and wherein the first media player state data comprises the custom event and the first video data identifier;
• associate the video goal definition with the first media player state data and the custom event using the first video data identifier;
• and
• generate, by the processor, video analytics comprising an evaluation of the video goal definition based on the custom event associated with the video goal definition.