# US 9,871,833 B2 · Adjusting the display of social media updates to varying degrees of richness based on environmental conditions and importance of the update

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- Number: US 9,871,833 B2
- Document ID: US9871833B2
- Status: Granted
- Kind: B2
- Application number: 14/063,874
- Filed: 2013-10-25
- Published: 2014-07-17
- Granted: 2018-01-16
- Earliest claimed: 2013-01-14
- Assignees: International Business Machines Corporation
- Applicants: International Business Machines Corporation
- Inventors: Ethan L. Perry; Josef Scherpa; Andrew L. Schirmer
- Web page: https://patentgrep.com/patent/US9871833B2

## CPC

- G06Q 10/40: Business processes related to social networking or social networking services
- G06F 3/0484: for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
- G06Q 30/0259: {based on store location}
- G06Q 30/0261: {based on user location}
- G06Q 30/0267: {Wireless devices}
- H04L 65/403: Arrangements for multi-party communication, e.g. for conferences (data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

A method, system and computer program product for adjusting a display of social media updates to varying degrees of richness. A level of importance for each social media update is identified and assigned to the update. The importance of the social media update can be defined by various aspects, such as topics or people of interest to the user. Furthermore, a current condition of a user's environment (e.g., current workload of the user) is determined. The social media updates are then displayed in a social networking feed with a particular degree of richness at a particular location based on the level of importance of the social media updates, the current condition of the user's environment, and/or the user's interactions with existing updates currently displayed. In this manner, the amount of time required by the user to determine which updates are important to the user is reduced.

## Claims

### Claim 1

A method for adjusting a display of social media updates to varying degrees of richness, the method comprising:
receiving a social media update;
identifying one of n possible levels of importance of said social media update, wherein said n is a positive integer number, wherein the identified level of importance of the social media update is based on attributes of the social media update, wherein the attributes comprise the following: a person in a social network of a user, a tag the user is following, a file created by the user and comments made to a content item by other people;
assigning said identified level of importance to said social media update;
determining a current condition of the user's environment, wherein said current condition of said user's environment comprises a volume of other updates received over a time frame, a current workload of said user, and a current time or day;
displaying, by a processor, said social media update in a social networking feed with a particular degree of richness at a particular location based on said identified level of importance of said social media update and said current condition of said user's environment, wherein said particular degree of richness is a particular level of detail in displaying said social media update; and
updating a degree of richness of social media updates in real time based on interactions with said social networking feed by said user, wherein said interactions comprise said user commenting or clicking an action on an entry in said social networking feed, wherein said entry and other entries related to said entry that share a common characteristic with said entry have their degree of richness dynamically updated in response to said user commenting or clicking said action on said entry in said social networking feed.

### Claim 2 (depends on 1)

The method as recited in claim 1, wherein said particular degree of richness comprises suppressing or promoting metadata of said social media update.

### Claim 3 (depends on 1)

The method as recited in claim 1, wherein said particular degree of richness comprises changing a visual display by displaying text differently from an image.

### Claim 4 (depends on 1)

The method as recited in claim 1, wherein the identified level of importance of the social media update is further based on topics or people of interest to said user, work assignments of said user and topics related to what said user has already read.

### Claim 5 (depends on 1)

The method as recited in claim 1, wherein said comments are displayed in said social networking feed at a particular location with a particular degree of richness based on said assigned level of importance to said comments and said current condition of said user's environment.

### Claim 6 (depends on 1)

The method as recited in claim 1, wherein said particular degree of richness comprises changing a visual display by showing various forms of metadata of said social media update, wherein said forms comprise text and images.

### Claim 7 (depends on 1)

The method as recited in claim 1, wherein said particular degree of richness comprises changing a visual display by highlighting aspects of said social media update.